This one of Australia’s most iconic clubs with an amazingly rich history. The club is located on Queensland’s Sunshine Coast and is positioned on the busiest part of Moolooaba’s tourist beach. The club asked us for a brand re-fresh without compromising the existing look which has decades of recognition. We achieved this by re-working their logo with a modern slant and added “Live for the beach” as a tag line to accompany the visual aspect. Historic shots of the club and its community combined with its modern oﬀerings help bring the new and old together across a range of platforms.