Hastings Financial is an established and highly respected Brisbane based company specialising in financial planning. This business approached us with a view to introducing a new logo along with an updated approach to their overall marketing. We developed a logo to their brief with imagery based on their underlying theme of introducing clients to a tailored ﬁnancial journey. This device represents the letter “H” and is indicative of where clients often “enter’ their partnerships with Hastings Financial and are then guided to the top of their financial journey signifying security. The logo also has 2 interlocking “F” s in the negative space.